Keeping Google Play & Android app ecosystems safe in 2025
Posted by Vijaya Kaza, VP and GM, App & Ecosystem Trust The Android ecosystem is a thriving global community built on trust, giving billions of users the confidence to download the latest apps. In order to maintain that trust, we’re focused on ensuring that apps do not cause real-world harm, such as malware, financial fraud, hidden subscriptions, and privacy invasions. As bad actors leverage AI to change their tactics and launch increasingly sophisticated attacks, we’ve deepened our investments in AI and real-time defenses over the last year to maintain the upper hand and stop these threats before they reach users. Upgrading Google Play’s AI-powered, multi-layered user protections We’ve seen a clear impact from these safety efforts on Google Play. In 2025, we prevented over 1.75 million policy-violating apps from being published on Google Play and banned more than 80,000 bad developer accounts that attempted to publish harmful apps. These figures demonstrate how our proactive protections and push for a more accountable ecosystem are discouraging bad actors from publishing malicious apps, while our new tools help honest developers build compliant apps more easily. Initiatives like d
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